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ad insert item type (IS-M-AM)

Advertising Management (IS-M-AM)

Characteristic that classifies an advertising type that describes advertising media that can be delivered with a carrying publication in a defined distribution zone.

You can use a booking unit of the ad insert item type to indicate that four ad pre-prints with a circulation of 100 000 respectively are to be home delivered on Saturdays with the regional issue of a daily newspaper to private households in the Central carrier route.

Advertising media that can be distributed with a carrying publication

are reproduced in ad inserts.

A distinction is made between ad inserts and the ad insert item type in the system.

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